ARTIST / ZARA LARSSON

PROJECT / PRETTY UGLY

DIRECTED BY / CHARLOTTE RUTHERFORD

CASTING

Pretty Ugly is a music video produced by Casino Productions and Violeta Films, featuring choreographic direction by Zoi Tatopoulous.

Hintermedia led casting and on-set talent coordination.

The project stars Zara Larsson, a globally acclaimed Swedish pop artist known for her powerful vocals, bold visual identity, and genre-defining pop sound. Rising to international fame with hits such as “Lush Life” and “Never Forget You,” Larsson has amassed billions of streams worldwide and multiple international awards, solidifying her status as one of the leading voices in contemporary pop music. This music video was nominated for the VMA for Best Choreography.

Filmed in Mexico City, 2025