Zara Larsson
Pretty Ugly
Creatives Unit
Music video
Role — Casting & talent coordination
Produced by Casino Productions and Violeta Films
Choreography — Zoi Tatopoulos
Hintermedia led casting and on-set talent coordination.
Zara Larsson is a Swedish pop artist known for her powerful vocals and bold visual identity, with multiple international awards and global hits.
The music video was nominated for an MTV VMA for Best Choreography.
Mexico, 2025
pretty ugly
Zara Larsson
Pretty Ugly
Creatives Unit
Music video
Role — Casting & talent coordination
Music video produced by Casino Productions and Violeta Films.
Hintermedia led casting and on-set talent coordination.
The project stars Zara Larsson, a globally acclaimed Swedish pop artist known for her powerful vocals, bold visual identity, and genre-defining pop sound. Rising to international fame with hits such as “Lush Life” and “Never Forget You,” Larsson has amassed billions of streams worldwide and multiple international awards, solidifying her status as one of the leading voices in contemporary pop music. This music video was nominated for the VMA for Best Choreography.
Director — Charlotte Rutherford
Choreography — Zoi Tatopoulos
Filmed in Mexico City, 2025